CONSUMER REPORTS NO-COMMERCIAL USE POLICY

 

As an independent, nonprofit organization, Consumer Reports’ mission is to work side by side with consumers to create a fairer, safer, and healthier world. To accomplish that mission, CR relies in large part on our reputation of integrity and impartiality in the rigorous research, consumer insights, journalism, and policy expertise we deliver to inform purchase decisions, improve the products and services that businesses deliver, and drive regulatory and fair competitive practices. CR’s No Commercial Use Policy is intended to preserve that independent reputation and to protect our rights as a publisher and information provider.

The Policy Is as Follows

No Commercial Use

Published information from Consumer Reports, including our Ratings and Reports, is intended solely for the benefit of our members and other consumers, in order to help them make informed choices and decisions about consumer products and services. Such information may not be used by others in advertising or to promote a company’s product or service, without our express written permission. In addition, this policy precludes any commercial use of the names of Consumers Union or Consumer Reports, or any other trustmark of Consumer Reports, without our express written permission. This policy applies not only to publications and services appearing under the title “Consumer Reports” but also to other titles, products or services offered by Consumer Reports, regardless of medium.

Exceptions

Notwithstanding the above, this policy does not preclude anyone from purchasing and distributing full issues of Consumer Reports magazine or reprints of Consumer Reports articles in their entirety, as well as purchasing bulk subscriptions of Consumer Reports magazine or ConsumerReports.org website. Nor does it preclude sharing editorial content in its entirety through social media channels, such as retweeting and linking, provided such use does not violate Consumer Reports’ contractual, legal or equitable rights. In addition, Consumer Reports may license its editorial content and published recommendations to third parties subject to written agreement for the purpose of assisting consumers at their point of decision. Such editorial content may include trustmarks, articles, videos and related data, provided such data is appropriately contextualized as determined by Consumer Reports.

Restrictions on Permitted Uses 

Third-party use of our content and recommendations shall not: (1) erroneously or misleadingly suggest Consumer Reports’ endorsements of any reviewed product or service that in fact do not exist; (2) excerpt or condense any Consumer Reports editorial content or published recommendations so as to lose context or alter Consumer Reports’ meaning or intent; or (3) present Consumer Reports editorial content in a way that might be confused with or indistinguishable from the user’s own content.

Statutory Protections

Unauthorized use of our material may violate multiple legal rights of Consumer Reports. All of Consumer Reports’ products are fully protected under the United States Copyright Laws, 17 U.S.C. §§ 101 et seq., and unauthorized copying of, or quoting from, our materials is strictly prohibited. Consumer Reports® and other trademarks of our organization are federally registered trademarks. Advertising that deceptively or falsely misrepresents our findings, or that creates confusion, infringes on our rights under the Lanham Act, 15 U.S.C., §§ 1051 et seq. Such advertising may also contravene our rights under state laws prohibiting false advertising and other unfair trade practices.

Furthermore, under § 397 of the New York State General Business Law, the use of the names or published results of a nonprofit testing organization, such as Consumer Reports, for advertising or trade purposes is strictly prohibited without obtaining prior written consent.

Handling Violations

If Consumer Reports learns that this policy has been violated, it will take all steps necessary to prevent the misuse of its names or of any of its materials, including legal action where appropriate.

READ: Why It Matters