PARS International Corp

The New York Times Critics’ Pick

Coverage in The New York Times enhances your company’s visibility, bolsters credibility and carries a powerful 3rd-party endorsement. With licensing, permissions, reprints and custom display products, you can extend the value of positive media coverage with powerful marketing tools that align your company with one of the industry’s most respected brands.


Thank you for your interest in licensing use of The New York Times Critic’s Pick logo! 

For a limited time, The New York Times is offering gratis use of the logo in the category you have selected. Please follow the prompts to complete the required information regarding your intended use. PARS will then confirm receipt and get the Publisher-approved artwork to you.

3, 6, or 12 Months? 1-time use?

North America, Worldwide

Print Run? Number of copies?

Name of Movie, Title of Book, etc...




1.        This Order Form serves as a Limited License for use of Content upon PARS’ receipt of this Order Form signed by Licensee/Agency.

2.        Use of Content is not permitted until PARS’ receipt of this Order Form signed by Licensee/Agency.


Licensing TERMS - OTHER

PARS International Corp. (PARS), an authorized agent to sell Content on behalf of The New York Times Company, Inc. (“Licensor”), grants Licensee signing this Order Form (“Licensee”) the non-exclusive, non-transferable, non-sublicensable right to reproduce the selected Content as described on the electronic Order Form.


1.        If the Content is Licensed for republication in a Book in print or digital format:

a.        No more than 20% of the Book’s material may consist of The New York Times Content.

b.        The License extends to any edition published specifically for the use of handicapped individuals.


2.        Licensee may not alter (e.g., excerpt or edit text, change fonts or colors of logos) the selected Content unless approved to do so in writing by PARS.


3.        Unless otherwise specified:

a.        The Content is licensed for English language Use only. If the Content is licensed for Use in any language other than English, Licensee represents that any translation from English to the licensed language will be true and correct and not change the meaning or tone of the Content.

b.        Licensee may not use the Content to advertise products or services, solicit payment, dues, contributions, or applications for membership, or endorse any individual or group for an elected office.


4.        The License extends only to the selected Content specified in the electronic Order Form. The Licensee is solely responsible for obtaining permission to reproduce any material (including text, photographs, graphics, illustrations and logos) not specific on the Order Form.


5.        Other than licensed herein, PARS grants no rights and makes no warranties with regard to the use of names, people, trademarks, trade dress, registered, unregistered or copyrighted designs or works of art or architecture depicted in any photographs or video material included with the licensed Content. Licensee shall be solely responsible for determining whether any additional permissions are required for its use.


6.        The Content licensed hereunder may not be sold, transferred, assigned or relicensed by the Licensee.


7.        CREDIT NOTICE REQUIREMENTS: Licensee shall provide a conspicuous credit notice as follows:

A.        “From The New York Times ©2019 The New York Times Company, Inc. All rights reserved. Used by permission and protected by the Copyright Laws of the United States. The printing, copying, redistribution, or retransmission of this Content without express written permission is prohibited."  

                      i.   If the Content is printed in a tangible media other than on the cover of a hard copy book, the credit notice shall accompany the first or last page the Content appears in.

                    ii.   If the content is printed on the cover of a hard copy book, the credit notice shall appear on the page designated for all credit notices.

                   iii.   If the Content is reprinted in digital format, including e-book, the credit notice and a home page link to shall appear in close proximity to the Content (before or after).

                   iv.   If the Content appears in a film or video program the credit notice shall appear in “rolling credits” at the beginning or end of the program.


8.        PARS will revoke the Limited License if Licensee breaches any of the terms of this Order Form. Revocation is immediate upon Licensee’s receipt of written notice from PARS. PARS also reserves the right to revoke the Limited License for any reason.


9.        Licensee shall indemnify and hold PARS and The New York Times harmless for any third party claims arising out of or based on the use of the Content in violation of the Limited License granted under this Order Form.

Here are the quick steps to follow:

  1. After filling out the below information, you will be redirected to our order form where you can explore our offerings and finalize your order.
  2. Return the signed order form via e-mail to 
  3. PARS will verify your selections and issue an invoice with payment instructions. 
  4. Once we receive your payment, we will release the logo to you and you will submit your layout for approval to