Logo and Accolade Use Guidelines

Thank you for working with PARS International. We are happy to help you market your company’s appearance in prestigious editorial content. Licensing Logos and Accolades and utilizing them in your marketing is the best way to boast about your win. The information provided in these guidelines will help ensure that your company maximizes the value of its purchase while adhering to publisher guidelines and the terms of the license.


Positive third-party recognition from a respected brand like [PUBLICATION NAME] is invaluable. Awards lend credibility to your company, brand and services and solidify your industry leadership. Using award or list designations you’ve received in leading publications is one of the best promotional tools available. Promotional use of these winning designations is available through Logo & Accolade Licensing.

Logos & Accolades are copyrighted and trademarked content so all uses must be licensed and approved. As the official licensing partner for some of the most exclusive lists, PARS will help you license Logos & Accolades for approved uses within publisher guidelines. Logos may be used in their standard format or, to further qualify your achievement, they can be annotated with relevant text such as “We Made the List!,” “2nd Year in a Row!” or “We Did It Again!”.

You may also opt to use an Accolade. Accolades are text designations that combine your company or brand name with the name of the list on which you’re featured or the award you’ve received. Accolades may be used separately or in conjunction with the Logo. While use of the Logo is most popular, Accolades are a helpful option when there are unique design requirements or space limitations.

PARS offers a broad range of Logo & Accolade licensing options from corporate and promotional use to full multimedia advertising campaigns.

  • Corporate Co-Branded Merchandise
  • Corporate Reports
  • Corporate Stationery
  • Corporate Website
  • Direct Mail
  • E-mail Marketing
  • E-mail Signatures
  • Indoor/Outdoor signage
  • Out-of-Home & Billboard (OOH)
  • PowerPoint Presentations
  • Press Releases
  • Print Advertising
  • Printed & Electronic Brochures
  • Promotional Video
  • Radio Advertising
  • Social Media (Owned & Paid)
  • Television Advertising
  • Trade shows & exhibits
  • Web Advertising

The PARS Team will help you explore individual options and custom licensing packages that fit your promotional plans and budget. Licenses can be purchased for one time only or for up to 12 months based on the intended use. Special allowances are often made for extension beyond the 12-month term; the majority of licenses are renewable upon expiration.

  • Customers may not create or modify logo files.
  • All annotated logos are created by PARS and are subject to publisher approval.
  • Logos are delivered in publisher approved fonts and colors and are usually available in greyscale.
  • Alternate colors (e.g., to match with your advertising creative) may be available and are subject to publisher approval.
  • Logos may be scaled in their original proportions and must be used in their entirety.

If you have a particular design challenge in incorporating the logo or accolade into your layout, please let us know and we will do our best to accommodate your needs.